SLC Representation has been appointed as the new PR and commerce company for Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) to promote vacation spot Maldives in the UK market. The UK market has remained a prime marketplace for the Maldives with greater than 100,000 UK guests heading to the vacation spot in 2022 up to now.
The Maldives welcomed its one millionth customer on twelfth August 2022, taking the vacation spot one step nearer to its purpose of reaching 1.6 million arrivals by the finish of the 12 months, already a 51% improve for the similar interval in 2021.
Speaking about the UK market and the new PR appointment, chief government officer and managing director of MMPRC, Thoyyib Mohamed, stated “Welcoming 1 million tourists to our shores and bringing SLC on board as our new UK agency we aim to strengthen and build upon our presence in the UK market. We are committed to showcasing all the different aspects of Maldivian culture, which will drive desirability to the country while supporting our trade partners in achieving our mutual goals”.
Chris Farwell, managing director of SLC Representation stated: “The Maldives is an iconic destination, so to take its representation in the UK is a privilege. This destination was one of the first to open and quickly became a popular hotspot among an array of travellers looking to get away. The SLC will be building upon that momentum, highlighting the Maldives both as a romantic getaway but also sharing its appeal to families, adventure seekers and corporate travellers”.
Under this partnership, SLC will work with MMPRC for a interval of 1 12 months to keep the nation’s repute as a prime of the thoughts vacation spot and join with journey commerce and promote the Maldives model to shoppers searching for their trip getaway.
Although the Maldives’ 1,190+ islands could look comparable on the floor underwater, its 26 atolls include an limitless array of biodiversity together with about 5 % of the planet’s reefs that comes with an explosion of color, reefs which might be residence to a thousand species of fish together with manta rays and whale sharks. The vacation spot can be placing its conservation efforts underway to defend the priceless marine atmosphere of the Maldives. Several marine species and birds are protected by regulation in the Maldives, permitting these creatures to thrive in their pure habitats.