The Advantage Travel Partnership and AITO join forces

The submit The Advantage Travel Partnership and AITO join forces appeared first on TD (Travel Daily Media) Travel Daily.

The Advantage Travel Partnership, Britain’s consortium of impartial journey brokers, and AITO ( The Specialist Travel Association),  have shaped a partnership that may increase the profile of the impartial and specialist UK outbound journey trade and draw political consideration to the numerous and main points going through their members. 

The partnership brings collectively Advantage’s 700 impartial leisure and enterprise journey brokers, and over 270 journey manufacturers from AITO’s impartial/specialist operators, with the intention of creating a lobbying group targeted on the SMEs of the UK’s outbound journey sector.   The joint turnover of the brand new partnership is a powerful determine – in extra of £5.7 billion.

Julia Lo Bue-Said, CEO, The Advantage Travel Partnership, says: “I am delighted to be joining forces with AITO and its SMEs, to take forward our vision and to support our combined memberships as the industry continues to face serious challenges. I believe that improving Government’s understanding of the outbound travel sector and raising the industry’s profile is crucial in ensuring that policymakers have the key facts in order to make informed decisions.”

She provides that, in a latest members’ survey undertaken by Advantage, 90% of respondents stated that they felt under-represented by way of Government lobbying, and that becoming a member of forces with AITO would give each organisations the platform for a complete public affairs technique that will ship for all their members.

Commenting on behalf of AITO, Chris Rowles, Chairman, says: “We are delighted to hyperlink with Advantage with the intention of joint Government lobbying.  We share not solely comparable values, however we undergo from comparable issues – sheer lack of clout with Government being considered one of them.

“During the pandemic, AITO worked very hard to gets its key messages into the many relevant Government departments – unfortunately, with limited effect.  We believe that joining forces with Advantage will help both organisations to deliver relevant facts to Government that relate to the important SME sector – the lifeblood of the travel industry – and to ensure that we are recognised by the various Government Departments that control our future.”  The partnership has appointed FTI Consulting to assist its work with rapid impact.

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